Every handyman needs his handy-tools in order to get the job done. The same rule applies to webmasters, bloggers and SEO specialists. No matter how knowledgeable you are in regard to search engine optimization, internet marketing, or social media, you still need the help of different tools in order to increase productivity and obtain better results. If you are a blogger you probably already know how difficult it can be to be consistent and efficient.
There is so much more to blogging except content creation (contrary to popular belief). In order to succeed on the online playfield you have to consistently expand your social media presence on as many networks as possible, monitor your site’s performance, audit it, create articles, respond to comments, mails and many more.
Here are 10 simple tools that will help you get the most out of your time.
1. The MozBar
Bloggers don’t simply post on their own blogs, they also have to post for other sites in order to create vital backlinks. It is usually recommended to post on sites that have at least P.R. 2, and D.A. over 30. In other words, you will have to look for relevant pages that are also authoritative online. MozBar will help simplify the process because it will automatically display page rank, and other useful information, as you search.
2. Seo Quake
SEO Quake is also an extension for the Firefox browser which will show you a myriad of parameters that you can work with. It is useful for SEO, but it will also help you track your performance on social media sites.
RescueTime is a neat little app that will motivate you to work harder and better. It is a small tool that runs in the background while you go around your business. It will record when you are working, and when you are not. Nevertheless, if you are using social media networks for work and not fun, you should make sure to change the settings. At the end of the day you will receive important data related to productivity, peak hours of productivity etc.
Part of your daily job is to also accept guest-posts. You can be sure that many writers will offer you their guest blogging services. I know it is a daunting task, but as long as there is no healthy ratio between personal blog posts, and guest posts, Google might penalize you. Copyscape is a great tool that will help you detect plagiarism. In other words, you will not have problems with duplicate content.
GoogleDrive is an excellent cloud storage provider that has many great features added to it. For example, you can create your very own excel spreadsheet, that you and a co-worker can edit in real-time. You will no longer have to burden your PC with endless articles, because you can store everything on GoogleDrive from now on.
6. Open Site Explorer
Moz has come up with another excellent tool that will aid you in your link-building campaign. It is perfect for both professionals and beginners. What it does is to check the sites that link to you and this will help you monitor your SEO performance.
7. Google Analytics Tool
Google Analytics is the most comfortable way to monitor and conduct data analysis for your site. It will provide you with detailed information about traffic, signals, location of visitors etc. There is also a Google Analytics plugin for WordPress.
WordPress is the simplest way to create and manage blogs. It has a great dashboard, and the possibility of adding useful plugins for SEO (like yoast), social, and internal monitoring. Considering that there are so many themes available at the moment, you will also be able to choose a great design for it.
9. Google Webmaster
Google Webmaster is an extremely effective tool, that people only seem to use when they are penalized by the search engine. It is similar to analytics but it also helps in the implementation of SEO strategies (it keeps you informed about over keyword performance).
10. Market Samurai
Keyword research is the backbone of SEO, so if you get things wrong from the start you will probably never return a profit. Market Samurai is an extremely intuitive and simple SEO tool that will enable you to find relevant keywords according to different filters.
Anna Robeson is a social media expert and internet marketer who now focuses on guest blogging services for various sites. She considers that guest posting is the most efficient way of creating high-quality backlinks, considering that it is done correctly.